Hello! Nicole Kroese here, Likeable Local’s Sales and Marketing Director. Welcome to our Summer Blog Series, all about combating the “summer business slump” and instead, taking your business to the next level. Over the course of the summer, we will be giving you 1 actionable way per week to drive new business this summer online, and set yourself up for success in the fall.
Let’s face it: we all like to kick back in the summer by taking trips, “summer Fridays” and the occasional long weekend. And guess what, so do your customers...and your potential customers. So how you do stop them from dropping off the map when the beach is calling their name?
It all starts with figuring out who that customer is, what their behavior patterns are, and optimizing your business growth efforts to match it seamlessly.
This means finding the easiest, most efficient, and “remote”-friendly ways of marketing your business and driving new customers from where you (or they) are. This brings me to my first piece of advice.
Tip #1: Make yourself accessible to your customer's summer behaviors
I’ll start with an example for what we’ve done here at Likeable Local to combat the summer slump. Our team works hard to reach out to small business owners to tell them about our solution, respond to inquiries, and coordinate demos of our software. However, sometimes (especially in the summer), schedules and travel make things harder to coordinate meetings, schedule phone calls, and find time during normal working hours.
Since our customers are Small Business Owners who are often working on weekends and evenings, and usually only have time for quick breaks, we decided to implement some easier and faster ways for them to learn about us, gather info, and see a demo including:
-A brand new website revamp so it's easier than ever to learn all about us, electronically set up a demo, read testimonials, and contact us.
-Weekly 10 minute LIVE DEMO on Fridays at 10 am. For the busy Small Business Owner, sometimes 10 minutes is all you’ve got. Feel free to join this Friday and learn if you’d like to see how we can help you (sign up here).
Step 1: Think about who your customer is.
Are there holidays they need you for? Are they available on the weekends? Could you provide delivery or preordering to them if they are traveling? Are they involved in different things that affect their purchasing decisions now that it is summer?
Step 2: Decide one thing you can do to make it easier than ever for them to be a customer.
Here are some ideas:
-Make sure your online presence is MOBILE OPTIMIZED to account for travelers without their computer.
-Give promotions or discounts for summer loyalty or flexibility on billing via social media.
-Set up digital customer service outlets to respond to customers remotely.
What small change will you make this week to keep your customers happy and your prospects intrigued? Share below!