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Mark Zuckerberg took to Facebook to crowdsource ideas for his New Year's resolution. The winner? To read a new book every other week – “with an emphasis on learning about different cultures, beliefs, histories and technologies.” 

He then invited the Facebook community to join in his challenge. Members of the community could participate and follow along through the Facebook page he created, A Year of Books. He encouraged users to engage in the discussion as they read the books. The page currently has over 246,000 likes.

Given Mark Zuckerberg’s status as a social media thought leader, it’s no surprise that the initiative has garnered a cult-like following. However, as small business owners, there are a few key takeaways that are important to note:
  1. Crowdsource ideas for new product lines or offerings
    Are you and your small business team ever struggling to think of a fresh new product to launch? Stop thinking about what your customers are going to like best and ask them. Use your social media channels to simply receive feedback from your loyal fans.
  2. Turn to your community for contribution:
    Your customers are there because they like and trust you. Allow them to feel like you care about their opinion about your business. Ask your customers what day they are most likely to come into the store, OR who is going to be around for the Fourth of July. In turn, this will enable you to plan promotions and events according to the wants and needs of your customer base.

  3. Promote less, initiate conversation more:
    Surprise and delight by providing more consumer facing content. Social media is about initiating the conversation; by providing value to your followers through engaging content, you will further nurture your relationships which will ultimately lead to sales.
Likeable Local Founder and CEO, Dave Kerpen, has dovetailed his own experience as an entrepreneur into two New York Times Best Selling Books. With his expertise as a social media thought leader, Likeable Local has become a resource for thousands of small business owners across the country. Take a look into our resource center to learn more about how Likeable Local can help you today.

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