We always say the biggest compliment a client can give a business is a referral.
But a glowing, 5-star review is a close runner-up.
Last year Facebook added reviews to each business page. With the slew of recent updates they’ve made to pages, the reviews have become more prominent. It’s more important than ever to make sure you put your best foot forward on Facebook.
If you’re low on reviews and not sure where to get them--don’t worry. There are plenty of ways to start. Here are 3 tips for building your Facebook review portfolio:
1. Offer a discount. Some places will offer customers $5 off or 5% off for leaving a review. It’s a great way to boost loyalty and draw new business. Instead of asking customers to review you before using your services, offer a rebate after they’ve already paid and have more to talk about. The review will be better and more complete in the end.
2. Run a contest. Running a contest for a grand prize always draws lots of interest around a business. By making reviews a part of the contest you’ll be able to get real material out of every entry.
3 Ask them! Most customers who love your services will be more than happy to give you a review. They often just need a little nudge. There’s no harm in sending a simple email out to all your contacts asking them to leave a review on your Facebook page.
Once you have these reviews, don't be afraid to show them off! Update your website to reflect glowing reviews by pulling them from Yelp, Facebook, or anywhere else you might have populated them.