Social media has not only changed the way friends and family communicate with each other, it's also revolutionized the way that businesses—no matter what size—communicate with consumers. With the majority of small businesses utilizing social media, either on their own or with the help of a third party agency or technology company, it's important to make sure you understand how to overcome certain obstacles facing the industry today.
Whether you are an acupuncturist, contractor, or boutique owner, here are 4 tips to stay on top of your social media game:
- Make your page mobile! Facing increased competition from Twitter and Instagram, twoextremely popular social media networks that are mobile based, Facebook continues to optimized itself to be more and more mobile friendly with each update. While this can be daunting for some users, especially mom and pop shop owners, focusing your social media efforts on mobile-optimized content, design, and ads is a safe bet for success.
Make yourself mobile! Teens at school, young professionals, and even moms on the go are now more likely to be checking their social networks on their phone than on a desktop. By getting used to using your phone for updates, you will be prompted to post more frequently and more quickly, which will give you the ability to provide timely updates about happenings in your business and even show off more of your personality, so embrace it!
Promote with content! Facebook limits tab apps from appearing on mobile devices, and the new changes look as though they may be eliminated from business pages all together. This means that less permanent information appears about your business, and frequent posting is going to be the only way to ensure that your customers know what is going on with your business. But posting about yourself all the time is bad practice; be sure to post a good mix of free content and self-promotion.
- Build your audience! You can keep your pages updated, but if you have no fans or followers, what’s the point? Let your customers know you are active on social, and then actually be active, fun, and engaging. Create giveaways or promotions for your fans on social media, encourage customers to share, retweet, and like, or even get an iPad for your business so customers can like and follow right from your store. By building your audience, you will build your business since having more of your current customers engaging with you will give you the ability to reach their friends!
With the increased focus on mobile optimization, reduced information allowed on social networks, and more regulated advertising, these 4 tips will help you get the most out of your social media presence and ultimately grow your business!