In its 9+ years of existence, Twitter has grown and changed. It started in 2006 as a fun platform to share your thoughts with the world through 140 character messages, charmingly dubbed “tweets.” Twitter is wholly dependent on its users’ engagement though, and engage the world did. We took what we had inside our heads and shared it with the world. Often mundane, sometimes funny and amusing, sometimes sad and desperate, sometimes angry and hateful, sometimes hopeful and poignant, it seemed Twitter had managed to capture a cross-section of the human experience, and thus connected millions of people around the world. And so, the platform grew. By the first quarter of 2015, Twitter averaged 236 million monthly active users.
But people did not just passively share their thoughts and musings with the Twitter-verse. Instead, Twitter became a driver of thought and action for its millions of users. Twitter became a central player in social movements around the world, from female empowerment in the United States, to soccer matches in Brazil, even to democracy movements in Egypt.
This action has shown businesses the power of Twitter as well. Quickly, Twitter is becoming an essential component of a business’ overall strategy. Can a business get by without a Twitter account? Yes. Is that business pursuing an optimal strategy in today’s world? Increasingly, no. However, Twitter is a fast-paced, constantly changing world. Sometimes it can be tough for a business to keep up, especially if they’re just jumping in and have no idea what’s going on or what all these people are talking about. There is help out there though!
Here at Likeable Local, we wanted to share our expertise. We’ve distilled our Twitter strategy into 7 Proven Strategies to Maximize Twitter for Your Business. With these 7 easy strategies, you can optimize Twitter for your business. Download the eBook if you want the full strategy with easy to read graphics, or just keep reading if you have a quiz in the next 10 minutes and need a cheat sheet.
1) Listen Strategically
To learn what your audience wants, go out there and find it! Everything you need to learn about your customers is out there on Twitter. Take that knowledge and learn to speak their language.
2) Respond to Everyone
Twitter is a direct channel to speak to companies or individuals that have impressed or wronged them. If you’re on Twitter, you can take control of the situation! Respond quickly and publicly, but indicate you will send the customer a private message to resolve the problem. And don’t forget to respond to positive comments too! A “thank you” is just as important as an “I’m sorry”!
3) Repeat Great Content
The average shelf life of a tweet is 20 minutes. Uh oh. How do you maximize your Twitter exposure? Luckily, there’s a solution: REPEAT TWEETS! That’s all there is to it. Just repeat your content in intervals. Repeating a tweet gets you 86% as much performance as the initial tweet!
4) Hashtag Wisely
By placing a hashtag (#) in front of a word, you make it searchable. Just like keywords are important to helping your blog’s visibility, hashtags are important to helping your Twitter’s visibility. You just need something to resonate with the people you’re trying to reach, so remember make it simple, make it easy to use, and make it FUN (and informative)!
5) Advertise Smarter
Twitter has begun to create mechanisms for businesses to take advantage of the power of its platform. The pillar of these efforts is Twitter Ads. Twitter Ads will pin “Promoted Tweets,” “Promoted Accounts,” and “Promoted Trends” to the top of Twitter feeds for a certain fee. It’s a simple system, and is relatively unobtrusive. The real genius behind Twitter Ads is WHO actually gets these ads pinned to their feeds. That audience can be built entirely by you.
6) Join Conversations
Waiting for someone to engage with your Twitter is passive engagement. The next step is active engagement. With all the listening you’ve been doing, you’ve probably found some interesting conversations out there on Twitter. Why not join them? Just remember to keep your business’ voice consistent.
7) Use Tools
The most important thing to growing your Twitter presence is care and regular attention to your social media strategy. However, you don’t necessarily have to do everything actively at all times. You can use tools to help you out with curating your daily social media tasks. We even have a great one you can use for free called Likeable Hub!
Keeping up with Twitter can be tough sometimes. However, with a clear strategy, there are tangible benefits in potential leads, happy customers, and an engaged base. Is Twitter mandatory for businesses? No. Is it essential? Absolutely! If you want the full experience, grab the eBook.