There are an entire 1440 minutes in a day, but sometimes a day can seem so short when there is a lot to do. In order to manage our seemingly short time, we may think it is a good idea to prioritize tasks that have deadlines. Social media content usually does not have a deadline, but it is all about timeliness and real-time coverage so it must be a priority. How do you provide your followers with quality content without spending hours creating it?
Here are 5 easy cheats that allow you to push out great content in only 10 or less minutes, so you have 1430 left to work on everything else!
1. Steal from your other networks
Okay, maybe not "steal," but utilize content across different platforms where you see fit. This is not to say that you need to link your Instagram account with your Facebook page so that all of your followers get flooded with every snap you take. Be picky with your content. Upload a photo on Facebook that received a lot of "likes"? Great! Feel free to pin it onto one of your Pinterest boards. Recycling is an excellent timesaver for more efficient social media strategy and it can allow you to reach different people who may not have noticed it the first time around (but remember: be selective).
2. Remove links from your copy
Sharing a link varies greatly from posting a photo on Facebook. Sometimes, people overlook this minor detail. My advice: don't. Posting a photo and including the link of your choice in the caption will benefit your page much more than simply posting the link. A photo is undoubtedly more enticing and takes up more space in the NewsFeed, thus increasing its noticeability. When creating a post, make sure to select "Photo" rather than "Status" when updating. First, attach a good, quality photo that pairs well with your copy. Then, include the link you want to share in the actual copy.
3. Resize your photos correctly
Nothing is more awkward than a photo that's blown up, pixilated and doesn't fit into the neat little box that Facebook allots your page. The only number you need to remember when it comes to Facebook is 404. Facebook allows you 404 by 404 pixels for each of your posts on your page. Keeping this in mind will only help you. You can easily resize your photos for Facebook using free tools that come with your computer (Preview for Mac and Photo Gallery for PC). After all, photos on Facebook pages receive 53% more "likes" than the average post. So just imagine how well a good photo will do.
4. Apply Twitter law to Facebook copy
Keep posts as succinct as possible. In fact, guarantee readership by keeping your posts short, sweet and to the point -- almost like a tweet. For example, the three tweets shown above reveal very to-the-point copy that intrigues the reader to click on the link (aka the next step). If you apply the 140 character limit to your Facebook posts, you'll be guaranteed more "likes," comments and engagement than if you write long, dragging soliloquies on your business' Facebook page. You can even go the extra mile and keep your post under 80 characters because studies have revealed that Facebook posts with under 80 characters generate 66% more engagement. Let photos and visuals speak for themselves. Use captions and copy to supplement what the visual begins to tell the reader.
5. Ask yourself: "Would you 'like' this post?"
Put yourself in the shoes of your followers (and really, your customers). Whether it's a patient you haven't seen in six months or a regular you see everyday for his morning bagel, would the person in mind "like" this post? Would this appeal to them? Why? After asking yourself these questions about a piece of content before you post it, you will be able to gauge its effectiveness. If the customer in your head wouldn't "like" this post, rethink it. Evaluate what you can change to make it better. Is it too promotional? Is it irrelevant? Is it not aesthetically pleasing? Use these questions as guidelines when critiquing your content process. If the customer in your head would "like" this post, keep using posts that contain these elements. For example, the image above shows a perfect construct of a local coffee shop using Facebook to promote a "Waffle Wednesday" deal. The mouth-watering images give followers something to "like" as well as a promotion so they can get something out of it (the key: do not be over-promotional).
By: Jen O'Neill