We all know that a social media presence doesnt just happen after you create accounts and pages. It can sometimes be a tricky process and take a lot of cultivating. The best course of action is to engage your already existing customer and fan base. They already know who you are, what you offer, and where youre located. Using physical, tangible, offline tools will help you engage this audience. Here are some great tools to have in your arsenal to run a successful marketing campaign:
Almost every business has cards that they hand out in different shapes and sizes. Utilizing a tool that is already an active part of your marketing campaign is the simplest change. By adding your Facebook web address, a QR code, or just social networking logos will spur people to look for your presence online.
These may be a little expensive but if your business requires employees to wear uniforms its a great marketing mechanism. There are many local establishments that have promotional shirts and hats that they sell or give away with purchases that have their logo on them. By adding a slogan printed on the back with a small Find us online! works great and the people wearing them are walking advertisements, spreading the word around town.
Signs, flyers, posters, and window clings are the first and last thing people will see when walking through your doors. If you have a visible storefront, put a sign in the window letting everyone passing by that they can find your business online. If you have a counter or desk, put a table tent or framed flyer with your Twitter handle on it. It will also also get customers asking you and your employees about your pages.
When purchases and transactions are made, receipts are always present. Receipts go home with customers and have a lot of room for additional information like address, phone number, hours, and web addresses. By adding a short line of text at the top or bottom of that slip of paper stating Find us on Facebook will make a huge impact.
These tools will help you create a strong following but you and your employees are the biggest factor in creating a successful online presence. If every employee mentions your networking pages to the customers they interact with, it will have the best and longest impression. Incentivize your staff by holding contests to see who can refer the most people to engage on the page. Personally ask your customers to review your business online and reward them with a discount or small prize. Showing your patrons that you care about their opinion helps build a bond that will keep them coming back for more. When these tools are used consistently, youll have an extremely strong social media representation.