Ellis first presented the idea of growth hacking in 2010, and since then it has caught on like wildfire. Any business, small or big, is looking to growth hacking to quickly build a huge customer base.
“A Growth Hacker is someone whose true North is Growth.” - Sean Ellis
Growth hacking, in the end, is all about finding the right strategy that enables accelerated growth of the business. Here are a few such strategies that are easy to implement:
- Start building your email list
For most startups, building their email list is the ultimate goal of starting a blog and practicing content marketing. The trick though is to start your efforts to build an email list early on - as early as possible in fact.
Tools like MailChimp can help you kick start your email list. It is a powerful growth tool.
At the same time, you have to ensure that your email list is clean, you don’t want to waste your effort and content on leads that wouldn’t respond to you at all.
- Offer content upgrades
A “content upgrade” is a piece of extra content that you offer within your article, but people can’t get access to it unless they opt-in with their email address. The goal is to convert the readers into subscribers; there are content upgrade email opt-in plugin tools available to help you achieve this.
Here’s an example: You publish an article titled ‘10 ways to boost conversions for your startup’. You deliver excellent content in this article and the readers are impressed. Now, if within the article, you offer a 10 step action guide to implement one of the techniques you mentioned in the article, on a subscription basis, chances are your readers will opt-in.
In fact, a popular blogger Brian Dean saw an increase of 785% increase in email opt-ins when he implemented content upgrades.
Drive long-term value from your old content
Get the most out of our old blog posts and articles - here are some ways to do that:
- Send out your old but relevant blog articles as newsletters once in awhile.
- If one of your old posts is on a topic that is trending on the internet, share it on Twitter or LinkedIn.
- Republish old content on platforms like Medium.com to drive more traffic to your blog.
- If you know that your old content can be helpful to a client, guide them to it.
Have a CTA and a secondary CTA as well
At my startup Hiver, when we send a newsletter to your customer telling them all about our new ebook, for example, we strategically place a CTA which says ‘Download the ebook’ in the newsletter. We also place a secondary CTA which says ‘Free signup here for more goodies’.
This way whether they choose to download the ebook or not, they still might end up creating a user account. In fact, giving a secondary CTA option did bring us 1.5x times the results from having just one CTA.
Note that both your CTAs should be neatly placed and should not clutter the email. Also, don’t put more than two CTAs if you don’t want to annoy your readers.
- Make use of Q&A platforms like Quora
Publishing content on Q&A platforms is an excellent hack, here’s why:
- Your content directly addresses your target audience in most cases.
- There is no content wastage because your A to their Q is doing nothing but adding value.
- By publishing your answer, you are indirectly reaching out to everyone who has the same question/problem.
All you need to remember is this - your answer must really help solve their problem and you mustn’t forget to include your signature and company name at the end.
- Place testimonials and legitimate reviews on landing pages
You need to use every opportunity you can get to build your social credibility and yes, I am talking about reviews, recommendations, testimonials, and ratings.
Your prospects will examine the landing page to decide whether to trust you or not. Hence, strategically place your testimonials and reviews on these pages.
Here are some other things you can do to establish your credibility:Place quotes and one-liners from your clients on the home and landing pages.
- Display stats - such as ‘1324 happy customers so far’.
- Place logos of companies you are working with on the landing pages.
- Create email drip campaigns
Drip email campaigns include a set of emails or any other form of communication that will be sent automatically on a schedule. The idea is to guide your prospect’s way through the buying process as the communication is aimed to nudge them to take the next step.
Here’s a simple process to get started on your drip email campaign:
- List out use cases. For example, right after the prospect subscribes, two days after the prospect subscribes, 2 weeks after etc.
- Draft emails for each use case. You can use a/b testing to come up with the right email content.
- Use a software to automate these emails that you have drafted, to be sent out at the right time and to the right person.
Voila! you have your own drip email campaign. Your use cases can be as few or as many as you need for your business objectives.
- Publish roundup posts on your blog
It is a simple enough task, time-taking but simple.
For example, if you want to do a round up on habits of successful startup founders, all you need to do is shoot out emails to some startup founders; if they agree to be a part of your round-up, you are all set. You just have to collect all the information and draft it into a post for your blog.
More often than not, the startup founders who are a part of the post will send their traffic to your post and it will be a mutual gain for you and the participants.
But, note that you need to have an appreciable online authority to pull this off because otherwise, it’s hard to find people who will agree to be a part of your roundup.
There are numerous growth hacking strategies out there, some more easy than others to implement. A growth hack is not exactly a shortcut but more of a lever you need to push yourself higher.
The right strategies for your company depend on various factors and there is no one-size-fits-all.
You can only figure out the right ones by trying and experimenting, and the above-mentioned strategies are a great place to start.
“WHAT IS GROWTH HACKING? The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself”
Author - Niraj Ranjan Rout