T'was the season for hustling and bustling,
when all through the social media land,
people needed a guide,
someone to hold their hands.
When off in the distance a jolly man appeared,
His name was Buddy the Elf and he was just what they needed to get their social media efforts into high gear.
Buddy was ready for the challenge to tell his tale
So that none of the people would fail!
Buddy said one day in despair:
"I'm a cotton-headed ninny-muggins."
That's right; don't be afraid to admit when you mess up. After all, we're all human. You should not be afraid for saying "I'm sorry" publicly on social media. You don't need to get into the hard cold facts about what you're apologizing for - take that offline. Showing that you care about your customers or clients via social channels can only help you in the long run.
Buddy picks up his phone and shouts:
"Buddy the Elf, what's your favorite color?"
Buddy makes a great point with this greeting - get to know the people who like and follow you on social channels. Social media isn't just about selling yourself, it's about telling your story and hearing what your customers' stories are too. Whether it's something fun like asking their favorite color or something more serious that pertains to your business - ask your fans questions and get them to engage with you!
Buddy once told us his favorite thing:
"I just like to smile, smiling's my favorite."
Smiling should be everyone's favorite thing on social media. If you're not one for words, that's okay. A picture is worth one thousand of them, ESPECIALLY online. On the Facebook News Feed and even in the Twitter feed, pictures are more prominent than ever and can help you tell your story using social media. Often times, a photo will be more engaging than any text post. It will show who the people behind the business really are. Break out the camera, smile, and post pictures. It’s that easy!
Buddy lives by the following virtue:
"The best way to spread Christmas cheer is singing loud for all to hear."
In your case, Christmas cheer means that promotion you have going on. Promote it loud and clear! As mentioned before, social media isn't just about selling but if you're doing a mix of everything that you should be doing on social, people won't mind the occasional promotional post. Keyword here is occasional - one of the worst things you can do on social is ONLY promote yourself and your business. Get people engaged, post fun photos, and ask interesting questions. Then you can sing your promotion loud for all to hear!
Finally, Buddy has a really interesting story to tell:
"I passed through the seven levels of the Candy Cane forest, through the sea of swirly twirly gum drops, and then I walked through the Lincoln Tunnel."
Always tell YOUR story. Social media gives your business the opportunity to show the faces behind your service, feature the customers that make the business possible, and let people know how and why you exist. When you tell your story, you won't have to sell anything. The people will come on their own because they'll be interested and attracted to what's going on behind closed doors. Just like most things with social media, this does require some transparency but telling your story will pay off. (Even if your story doesn’t include gumdrops.)
And so Buddy had to go--
He had a story on social media to tell!
He hopes the word about his social media tips will spread
So that the businesses of the world can put their social media worries to bed.
"Thank you, Buddy the Elf," the people said,
"...now social media won't be something we dread!"