The world of digital media advertising can be a monster. It will chew you up and spit you out if you’re not careful, so don’t go it alone. As Andrew Carnegie said it best- "No person will make a great business who wants to do it all himself’. You need a partner in your corner of the ring. One of the most common questions we get is "why should my agency provide social media through your software rather than hire someone in-house?". Besides saving money, and avoiding a black hole that swallows your time, there are a few other important reasons.
Improved Reach and Reputation
One great reason to partner with a company is to be able to piggyback their reputation. As a Hubspot user and fan, I know they have a great partner program that helps agencies legitimize their services with education and name recognition. Co-branding and word of mouth marketing in the B2B space is powerful, and a great partner program should be a two way street where both companies grow because of each other.
New Product Offerings Right Now
Let's say your agency has been solely focused on SEO thus far, but you have had clients asking about your social media expertise. SMB owners may sometimes be unaware of the difference between the many digital marketing services out there and could assume your agency is their one-stop shop. Why not try to become that? Mastering a new part of digital marketing certainly takes time and it's not fair to use paying clients as test subjects. An integral part of a partner program is being able to meet your customers’ needs right now, and to keep them satisfied moving forward.
An Expert has Your Back
One of the more obvious benefits of having a partnership is having a trusted person to call when you get stuck on a question. Partner programs can offer even more than just answers. Most partner programs provide badges, training certifications, ongoing education, and more. At Likeable Local we offer a plethora of educational materials and webinars to help our partners prosper. A real partner is one that has your back, and supports you while you grow together.
A strong partnership is ultimately one that is mutually beneficial. Both partners should simultaneously grow throughout the course of the partnership and both parties should be able to better serve their customers as a result. Outsourcing your social media may allow you more time to focus on your core competencies, while at the same time offering your customers more value.
Want to check out the Likeable Local Partner Program? See if you'd be a good fit here!