Be Different…Just Like Everyone Else
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.
I’d never done anything like that before, so I called up the yellow page sales person and asked how I should get started. Apparently, the Yellow Page sales person wasn’t a genius either. His advice? “Take a look at what everyone else is doing, and do that”.
Seriously? I was expecting hidden secrets and sage wisdom. “Just do what everyone else is doing”? My first thought was; well that’s a pretty lazy answer. My second thought was; well that’s some pretty bad advice.