Don’t be Different like Everyone Else, be Different like Yourself

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

I’d never done anything like that before, so I called up the yellow page sales person and asked how I should get started. Apparently, the Yellow Page sales person wasn’t a genius either. His advice? “Take a look at what everyone else is doing, and do that”.

Seriously? I was expecting hidden secrets and sage wisdom. “Just do what everyone else is doing”? My first thought was; well that’s a pretty lazy answer. My second thought was; well that’s some pretty bad advice.

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Easy to Implement Growth Hacks for B2B Startups

Ellis first presented the idea of growth hacking in 2010, and since then it has caught on like wildfire. Any business, small or big, is looking to growth hacking to quickly build a huge customer base.

“A Growth Hacker is someone whose true North is Growth.” - Sean Ellis

Growth hacking, in the end, is all about finding the right strategy that enables accelerated growth of the business. Here are a few such strategies that are easy to implement:

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This One-Minute Trick Will Change Everything for You


This is my favorite time of year, because it's Thanksgiving time, and people are talking more about gratitude. 
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5 Signs it’s Time for a Website Update

What Happened? My Website Didn’t Used to Suck

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:

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