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What if we told you there was a way to triple leads while spending over 60% less? You probably would not believe it, but this revolutionary tool is so simple that you have already heard of it, content. Now, before you go run off into content-creation land, let’s slow it down a bit. Creating content is only the first step, intelligent promotion is equally important to success!

Creating content and promoting it are two of the most important tools to perfect so your business can succeed. In order to give you a good place to start, this handy guide will help you create and promote great content so you can generate leads and ultimately boost sales!

Intelligent Content Creation is Key

Ensuring you have smart, shareable, catchy content comes first, so start with creating blog posts. These are a great way to familiarize your audience with your voice, teach your audience something new, and create buzz around marketing campaigns.

Besides blog posts, explore webinars and eBooks! Compared to sharing a written piece, a webinar is a great way to teach a lesson with a two way conversation. Blog posts and webinars should be short and to the point, but eBooks are a more fleshed out version of these lessons. This is a great resource for your prospects to use in their business life and every time they use it, they will remember the value you have added to their business.

Yes, this is essentially giving away valuable information for free. But, giving away value makes your audience more familiar with you and what you have to offer. Ultimately, they will come to trust you and eventually become valuable prospects for your business. Keeping this in mind, no one’s going to want to read a boring, long-winded piece of content!  Make it snappy and lively to keep your readers interested!

Sharing is Caring

So you’ve begun creating fabulous content, now what? While you are only one person with a limited amount of followers, try to expand your reach by expanding the number of people sharing it. You’ve slaved over the right content, so use the right people to share it and ensure that your content is reaching the right prospects!

Use your employees to share your content on multiple social channels. The more people talking about your content, the more prospects seeing and accessing your content. It is also worthwhile to reach out to influencers in your field. Think about the aggregate reach of the people who are incentivized to share. Ask yourself: do they have a big newsletter list? Do they have a huge social following? Does your audience relate to them?

Finding Your Audience

Your audience is out there, we promise! One great place to start is social media, have you seen how active people are on those channels? Find your dream customers on social and investigate what they do. Is there a hashtag that’s particularly popular? How about phrases you think they would be searching for? Go out there and make yourself known with those hashtags and answer those questions!

Now that you’ve found them, try to advertise to them! We say ads and you go “AHHH NOOO WHAT IS THAT?!?!” But take a deep breath and remain calm. It’s a simple solution to the tricky problem of minimized reach on social. Just make sure to set goals and scale smarter, check out what we mean...

1. Make sure your goals are SMART:
  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Bound
2. How do you scale smarter? It’s a no-brainer!
  • Track and report regularly
  • Double down on what is working
  • You may be sick of your ad, your prospects aren't!
  • Adapt to current trends
  • Always-be-optimizing
While this is only an introductory level into creating and promoting content, we can assure you that there is much more to learn!