If you want to get more value out of your old blog posts, repurposing blog content for social media is an excellent way to revive your work.
You don’t have to let quality content collect dust on the backburner of your site and go to waste. By tapping into different social media sites and learning how to best utilize them, you can make your old content new again. Here are seven fantastic ways to transform your blog posts into social media savvy content:
1. Branded Image Quotes
Keep your most successful and timeless blog posts fresh by turning them into easy to make branded image quotes.
Start by pulling strong, valuable one-liners from evergreen content, and then use photo editing software or free sites like Canva and PicMonkey to help you create an attractive backdrop for your quote.
You can post these bite-sized, highly shareable pieces of content on a variety of social media sites like Twitter, Facebook, and Pinterest and have them link back to the original article.
Everyone knows Twitter is a great resource for bloggers and entrepreneurs, but you have to post consistently in order for it to be an effective marketing tool.
Reusing your blog posts is a great way to shake the dust off old work while also sourcing content for your Twitter account.
Simply take key points and action items from your old content and turn them into tweets, using 140 characters or less, and provide your followers with a link that will take them to the longform content on your site.
3. SlideShare Presentation
You can repurpose your visual or written blog content by turning it into an informative slideshow using SlideShare.
This site is fantastic for sharing engaging infographics, visuals, and PowerPoint presentations with a wide community of users.
It’s a great place to start, if you’re looking to become a go-to source of information and drive more traffic to your own site.
Another creative way to breathe new life into your content is to transform it into vlogs. You can host videos on Youtube, which is a great way to drive traffic back to your site & social media accounts and help develop a personality for your brand.
If you gather a large enough following, Youtube can even turn into a source of income. Repurposing your content this way is a smart move, since vlogs, countdowns, and how-to videos are easily shareable and a great medium for visual learners.
And as an added bonus, vlogs also let your audience connect with you and your content in a more personal way.
Much like posting a vlog, hosting a live webinar is a visually stimulating way to repurpose your blog posts and engage with your followers.
By delivering information to your audience this way, you also have the added benefits of being able to live chat with your viewers and answer their questions directly.
Most importantly, hosting a live webinar can help you establish yourself as an authority in your field and build brand recognition. Platforms like Google+ Hangouts are great for hosting webinars.
Pinterest is an excellent discovery tool that is a treasure trove of shareable ideas, sources of inspiration, and content. Since this site is geared heavily towards images and graphics, this is the perfect place to share your reimagined content such as branded image quote, infographics, and instructographics.
You can also rework your blog content and share it on Quora, a highly popular question-and-answer website.
Use your expertise and well of content to answer other users’ questions that are related to your field or targeted audience. This is an excellent way for content creators to gain some extra exposure.
As you can see, there are many different creative avenues you can take when it comes to reusing your content. Making your work versatile will help you get the most value out of the content you worked so hard to create. Repurposing your blog for social media posts will make sure your content lives a long and healthy life.
Kim George is the founder of YourChicGeek.com a blog that teaches small biz’s how to get setup on the web. If you’re struggling to make the web work for your small business, download her free startup guide.