Selling on Social Media

Posted by Jonathan Logan

To effectively sell on social media, it's important to understand your audience.

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You’ve created a Facebook Page for your business, and you’re excited to see how many sales you can receive from social media. Great! You upload a recent ad you’ve used in the local paper and publish it on your page. It worked in print, so it will work online, right? Not necessarily.


Before you begin using social media for your business, it is important to understand why people are on it in the first place. The biggest reasons are to keep in touch with friends, stay up-to-date with current events, and find entertaining content. Facebook, as well as other social media networks, want to keep their users entertained. To help this goal, social media gives an incredible amount of power to users to control what content they see. If a user doesn’t like what you’re posting, they can opt out of seeing your posts.


You need to answer the questions: “What does my audience want to see and what interests them?” These questions are going to have different answers, depending on the industry and business. Your audience may want to receive educational, entertaining, or completely original content. You won’t be able to completely answer the question until you start posting and analyzing how your audience reacts.


Think of social media as television. Your page is a station, your posts are the programming, and your ads are commercials. Do people watch TV for the programming or commercials? Even with good programming, having too many commercials can cause your audience to flip the channel and tune in somewhere else. You can run as many commercials as you want, but if no one’s on your station, then it does no good. Like television, having a balance between advertisements and engaging content on social media is crucial.


How do you sell on social media? Share with us in the comments section.