Calling all small business owners! Have you ever thought any of these things to yourself about your company’s marketing tactics and goals?
If not, you're perfect and you can stop reading now.
If so, read on!
Those are the 4 things we hear most from small business owners, whether they're current clients of ours or talking to one of our social media growth experts. We know that if they knew the answers to those questions were so simple, they could sleep better every night.
Here's what we tell them:
1. I need new customers
You need new people in the door and process of finding them reminds you of a Where’s Waldo book. This is the #1 thing that the small business owner is constantly looking for, so you're not a alone. I mean, who doesn't want to grow their business? In order to use social media effectively to drive these new customers, you have to know how social marketing works. A potential new customer is not going to "Like" your page, then immediately come into the store with their credit card ready and purchase.
The social sale cycle is normally 90-120 days after that first engagement. In this time, it is your job as a business owner to establish trust, engage & entertain with your audience and provide value through your content. Talking about yourself and how great your business is 24/7 gets quite annoying and can potentially turn someone off. You want your fans to come back to your page seeking advice from the industry experts so that when the time comes for them to need your service--you are the first one they think of!
2. My business is NOT marketing itself and I don't have the time to focus on it
Your business card says "Owner" or "CEO," but also secretly means “finance guy”, “HR”, “janitor”, or “full-time parent." There’s just not enough space for everything you have to do, including being “Social Media Manager." It's more than ok to to have some helping hands on the side
3. I don't have the expertise to effectively use social media
You don't want to just be posting everything and anything on social media. To be effective, you need to post 3-4 times a week to drive that constant engagement. You also need to make sure your posts are getting seen with targeted ads and boosted posts. We recommend at least 20-30 minutes a day to search for interesting content and schedule it out to post on your social channels. Have no clue what to do? Take advantage of the tools and companies out there that can help you execute and drive this social media. Shameless plug warning – Likeable Local can help you!
4. You want me to pay WHAT?!@#$!
Now, you might be thinking, "Oh, social media - a free way to market my business.” The truth of the matter is that social media is not free. IT COSTS TIME. A lot of it. You'll need the time and expertise, and tools to make it work.
There are some marketing, website, social media, and advertising companies out there that will charge through the roof to help you with your “internet” and “advertising”. The truth is that organic interaction on social media will not only help you reach more of your “perfect customers” but for a much more affordable cost. You have an opportunity on social media to tap into your CURRENT customers and have them be your marketing force. Incentivize your customers on social media at mass to refer their friends to your business. We all know and believe that referrals are the BEST kind of new customers. An effective social media strategy can achieve this for you without paying an amount that'll give you sticker shock.
What are your struggles with social media marketing for your business? Let us know how we can help you!