Selling on Social Media

To effectively sell on social media, it's important to understand your audience.

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The Newest Trend In Digital Advertising

By now you have read all the articles and rewatched your favorite Super Bowl ads from Sunday's big game. But, did you notice something a little different to this year's ads?

Unlike previous games, the theme to this year's ads was more than just car commercials with cool visual effects and beer commercials for cheap laughs (yes, there were still plenty of those). A majority of advertisers went for meaningful ads that would resonate with their audience. But what did all of these ads have in common and how can they impact your social media advertising strategy in 2015?

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