The Difference Between “Content Development” and “Content Marketing”

In a time where attention spans are short and information is a “thumb-scroll” away, the term “content” has gained a lot of traction. However, not all content is created equal. To help move your business forward, it’s important to know the difference between simply generating content, and building a content marketing strategy. 

Read More

7 Ways to Repurpose Blog Content for Social Media

If you want to get more value out of your old blog posts, repurposing blog content for social media is an excellent way to revive your work. 

You don’t have to let quality content collect dust on the backburner of your site and go to waste. By tapping into different social media sites and learning how to best utilize them, you can make your old content new again. 

Read More

Good Headlines Shouldn't Cause a Bad Headache

Since we all have a tendency to scan before we read, one of the few things that are guaranteed to be seen and actually read is your headline. A successful landing page, Blog or Social Post is an accumulation of all the elements, but if your headline fails, the rest of your page will fail. You need to spend more time on your headline than on any other element of your post or page.

Read More

Nobody Reads Your Stuff Anyway

Writing Stuff People might actually Read

 

Your Headlines should be “Scanable” but your body copy should be “Snackable”. Unless the purpose of your website is to sell a book, don’t write a book. Remaining true to that philosophy, here is one of the shortest posts I’ve ever written. And no, it’s not because I’m going on vacation next week and just want to crank this out… that’s just a coincidence.

Read More

What Makes a Strong Call-to-Action Post for Social Media

The purpose of a CTA (Call-To-Action) is to get someone to take specific action. You are calling on them to do something, and that something can be a variety of behaviors. For social media, these types of posts are very different, say, from a landing page or a blog post where call to actions can be as long as needed. Plus here, your reader may have found you, instead of visa versa. 

Read More