What's the Best Way to Find Your Social Media Personality?

One of the most interesting things (for better or worse) about maintaining a presence on social media is that you can truly be whoever you want. Want to pretend your boring New Jersey-self is an exotic African jewel thief? Go for it, nobody's stopping you. However, when it comes to using social media for your business, authenticity is key. 

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Why it Pays to be Authentic on Social Media

“The birth of our company may have been a dream, but there were days, weeks, and even months early on that felt more like a nightmare. We couldn’t get a loan from a bank. We couldn’t hire the right people. We couldn’t manage our cash flow very well. We nearly missed payroll several times. We brought arguments from home to work, and we brought arguments from work to home.” 

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