The Difference Between “Content Development” and “Content Marketing”

In a time where attention spans are short and information is a “thumb-scroll” away, the term “content” has gained a lot of traction. However, not all content is created equal. To help move your business forward, it’s important to know the difference between simply generating content, and building a content marketing strategy. 

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Why Entrepreneurs Shouldn’t Focus on Social Media

Yes, social media makes it easier for businesses to engage customers, build communities, and drive sales. Yes, social media is an invaluable tool for learning about consumers’ wants and needs, as well as competitors’ marketing strategies. Yes, social media is swiftly becoming the primary mode of communication amongst younger generations. Still, you, as a new business owner, shouldn’t focus on social media.

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How to Navigate Politics on Social Media

At its core, social media is a community forum, designed to foster interaction between individuals through the internet. Simply put, social media connects people.

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How Social Networking and Face-to-Face Networking Can Help Your Business

With the rise of the Internet and social media, digital networking is fast becoming as prevalent as networking face-to-face. Because networking is one of the best marketing solutions, it's important to understand social networking and in-person networking to combine the best of both for business success.

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