Start Measuring Marketing ROI with These 3 Simple Steps

What was the return on investment (ROI) for your last marketing campaign? If you can’t answer this question, you’re not alone. According to a HubSpot survey, 40% of responders felt that proving the ROI of their marketing activities was their single biggest marketing challenge.

Read More

Traditional vs. Digital Marketing in Education

As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.

Read More

How to Use Instagram to Engage Audiences with Your Brand

Instagram has become the most popular platform for sharing visual information. With more than 300 million monthly users, many brands are striving to effectively interact with their customers through the platform. In a study conducted by BI Intelligence, it was discovered that Instagram is mostly comprised of urban and youthful users, with women playing a vital role.

Read More

The Difference Between “Content Development” and “Content Marketing”

In a time where attention spans are short and information is a “thumb-scroll” away, the term “content” has gained a lot of traction. However, not all content is created equal. To help move your business forward, it’s important to know the difference between simply generating content, and building a content marketing strategy. 

Read More

Why Entrepreneurs Shouldn’t Focus on Social Media

Yes, social media makes it easier for businesses to engage customers, build communities, and drive sales. Yes, social media is an invaluable tool for learning about consumers’ wants and needs, as well as competitors’ marketing strategies. Yes, social media is swiftly becoming the primary mode of communication amongst younger generations. Still, you, as a new business owner, shouldn’t focus on social media.

Read More