15 Inspiring Quotes on Passion (Get Back to What You Love)

Sometimes you just need a bit of inspiration to get your day going.

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3 Ways To Celebrate Your Business

We asked our friends over at Yashi how they celebrate individuals to enhance their personality and culture. Special thanks to Jenna Gaudio and her team for putting this content together!


Businesses are innately mundane. When you break it down, companies are a series of processes put in place to facilitate the transfer of goods and services. Pretty boring, huh?

It doesn’t have to be. Even the most intricate of industries can benefit from launching a full-throttle personality campaign and getting their brand out there. But first, what’s in a brand?

Your company’s identity is more than just the fruits of your labor - it’s the personality that your team conveys. “Brand identity” is a bit of corporate jargon that all boils down to one thing: emotion. What do people feel when they think about your company?

It can be hard to figure out. Tech, by default, is complicated. It’s hard to make phrases like “software as a service,” “cloud-based integration,” and “data appending” sound exciting to the general public, but it’s a challenge that many startup marketers face head-on.

Below are some helpful tips that you can follow if you’re looking to bring a pop of personality to your company’s brand identity!

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Integrating Social Media Strategy Into Your Business Plan

Social media is essential.

Social media is inevitable.

Is your company social-ready?

Today’s world revolves around social media. It has become a vital part of people’s lives and it has become a vital part for companies to interact with customers and obtain feedback from them.

Start thinking about how to use social; that is, if you have serious intentions of having your business survive and make it rich in the competitive world out there. Companies need to be smart and incorporate social media into their plans at the earliest, so that they can derive advantage from investment in it. The question arises as to how can a business owner incorporate social media in his plans!

Social media can be leveraged in many ways so that your business goals are fulfilled. There are different points of action, where social media integration can help. These include strategy, customer service, branding and promotion, as part of corporate communications, market research and survey, conversation marketing etc. By itself, social media may not be enough but in combination with other tools, it can prove to be a potent business tool.

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Kindness In Business

This blog post was submitted to us by our lovely Director of Customer Success, Lisa Markuson! This is her take on how being kind can take you a long way in business and in life.

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