How to Generate Leads for a New Business with Authentic Content

Many small businesses are starting up, especially online. To thrive, the owners of these business ventures must master the art of generating new leads. The best way to achieve that goal is by creating authentic content. Because this process involves a variety of steps, we want to help new entrepreneurs use the most efficient ways to produce content.

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The Difference Between “Content Development” and “Content Marketing”

In a time where attention spans are short and information is a “thumb-scroll” away, the term “content” has gained a lot of traction. However, not all content is created equal. To help move your business forward, it’s important to know the difference between simply generating content, and building a content marketing strategy. 

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