9 Off-Site SEO Strategies That Will Stand the Test of Time

Get the tried-and-tested, off-site SEO strategies that will consistently help you gain organic traffic.

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How to Choose the Domain Name That Drives Traffic to Your Website

Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future, you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.

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Don’t be Different like Everyone Else, be Different like Yourself

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

I’d never done anything like that before, so I called up the yellow page sales person and asked how I should get started. Apparently, the Yellow Page sales person wasn’t a genius either. His advice? “Take a look at what everyone else is doing, and do that”.

Seriously? I was expecting hidden secrets and sage wisdom. “Just do what everyone else is doing”? My first thought was; well that’s a pretty lazy answer. My second thought was; well that’s some pretty bad advice.

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The High Cost of NOT Marketing

The Death Spiral: Failure is NOT a Strategy

 

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is  decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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Don't Hire This Guy

 

Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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