Social Media is Like. . .

A lot of people and businesses aren’t sure how social media works and why they should use it. Sometimes, it’s hard to understand the concept of Facebook or the proper etiquette for Instagram. To picture it, imagine it like this. . .

Read More

Should Your Business Switch to An Instagram Business Profile?

 

I’m not surprised about Instagram’s latest announcement earlier this month. As a company who was bought by Facebook, it was only a matter of time before we’d see Business Profiles. Instagram's been going through some changes lately (not to mention their logo, which I can't decide if I like yet). We saw the algorithm change in their newsfeed that had many freaking out, and now you’re tempted to freak out about this change too. You’re left questioning whether you should make the switch to these new Business Profiles once they're rolled out. What should you do? Is it worth it? 

Read More

Why Instagram’s Algorithm Was Inevitable

 

Recently, Instagram announced that it was testing an algorithmically organized feed on a small subset of its users, replacing its traditional chronological feed. This was met with the typical backlash from users, fearing the change would be forced upon them, and that it would irrevocably change their experience on Instagram. With any update like this, users will do one of two things, adapt or leave the platform. Instagram was quick to try and back away from the cliff by saying this change was just a test and did not necessarily mean this change would be permanently implemented. Don’t buy that though, this change is coming eventually.

Read More

Which Social Media Platforms Are Best for You?

Whether you're just starting out or are looking to expand your social presence, there are quite a few routes you can take. Many fall into the trap of trying to tackle every social network at once and wind up spreading their efforts too thin. Especially for small business owners, who are likely already wearing many others hats, using your time efficiently on social media is crucial. 

Read More

Social Media Algorithms and What They Mean for You

"Voodoo." "Black magic." "The death of a platform." These are just a small sample of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social users have frequently been averse to change even if they don't fully understand the ramifications of the updates. This continues to be true. But as marketers, we have to rise above this aversion to change and instead embrace it. So, what do algorithm-based feeds actually mean for your marketing efforts?

Read More