Excerpted with permission from Chapter 2 of:Read More
The purpose of a CTA (Call-To-Action) is to get someone to take specific action. You are calling on them to do something, and that something can be a variety of behaviors. For social media, these types of posts are very different, say, from a landing page or a blog post where call to actions can be as long as needed. Plus here, your reader may have found you, instead of visa versa.Read More
How cool would it be to start a hyper-local community on Facebook in one day?
Sounds impossible, right?
The truth is that with simple digital marketing methods, you can start building a hyper-local community today. No more awkward conversations at the gym trying to meet people or at meetups where no one bothers to go. This solution is proven and almost anyone can do it.
Who this for?
– Any small business owner interested in becoming a local leader in their niche and establishing an incredible brand.
– Any entrepreneur who wants to create credibility and have an engaged community that loves their product and service.
Running a successful small business has always been a huge part of my family. My mom owns a yoga studio and my dad owned a coffee shop for several years. Here’s the thing: Their biggest obstacle to generate revenue was not differentiating their product, but reaching people and getting them to engage.
Here’s the answer: It’s not a logo or other flashy advertisement that drives people to love your small business – it’s community.
So, I decided to solve this problem.
Ever feel like you are at the mercy of search engines, with your negative online results overshadowing the positive ones? 75% of HR departments are required to Google potential employees, and that doesn’t even take into account future bosses or colleagues looking you up. While it’s unfortunate that your professional persona is affected by your private online presence, it’s a reality that proves to be unavoidable.
It’s also possible that someone who shares your name has some skeletons online. If employers can’t see you, there’s no way to distinguish between the two of you. Someone who shares your name could also be more renowned than you, leading to his or her successes overshadowing your own. Imagine having your dream job find the first “Beth Henderson” they discover is a Harlequin romance novelist. It’s not exactly what you’d want to be known for!
You can take control though! Here are four nightmarish online results you should keep an eye out for and how to avoid them: