This is a tough piece to write because it probably won’t have a happy ending. What prompted this is decision that one of our client’s made just days ago.
It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.Read More
I’m not surprised about Instagram’s latest announcement earlier this month. As a company who was bought by Facebook, it was only a matter of time before we’d see Business Profiles. Instagram's been going through some changes lately (not to mention their logo, which I can't decide if I like yet). We saw the algorithm change in their newsfeed that had many freaking out, and now you’re tempted to freak out about this change too. You’re left questioning whether you should make the switch to these new Business Profiles once they're rolled out. What should you do? Is it worth it?Read More