Where to Find Funding for Marketing Success

Marketing funds your business by bringing in new customers and keeping customers loyal, but what funds your marketing?

Read More

20 of the Best Tweets from #Twitter10k

Humans are, by nature, creatures of habit. Many of us are averse to change. Remember when Facebook rejiggered the "Wall" as a "Timeline?" Or more recently, when Twitter ditched "Favorites" for "Likes." Even these seemingly innocuous changes provoked pretty harsh responses from fans of both platforms.

When people react as if they have been personally wronged by such minor modifications, one can only imagine what would happen if there were ever to actually be a substantial change. Well, it looks like that change is here. Earlier this month, it was revealed that Twitter is internally testing an update that would make it possible to have up to 10,000 characters in a Tweet, as opposed to the current 140 character limit.

There is no official word as to when the update will go live, but some reports indicate as early as March. Naturally, a tweetstorm quickly followed the news, and out of the tumult came the hashtag: #Twitter10k.

Read More

3 Questions to Ask Yourself When You're Looking to Relocate Your Business

Originally published in Inc. 

Relocation isn't something businesses do regularly, so owners understandably weigh options carefully before making a decision. Whether it is a move across town or to a new city entirely, there are many important factors to consider when selecting the next home for your business.

Read More

Good Content Isn’t Cheap, So Recycle It Strategically

How to Reclaim “Premium” Content for Inbound Marketing

The concept of Inbound Marketing hinges on providing something so valuable that someone will trade their contact information for it. So enticing that they know they are going to have to hear from you again. Sound easy?

Needless to say we spend a lot of time perfecting the work we do for our clients. In most cases we opt for writing an eBook (typically a downloadable PDF) and/or a companion checklist.

To understand why you would want to reuse your original Premium Content, you need to understand the amount of effort that goes into producing the original piece.

Read More

Video: The Future of Social Media

If a picture is worth a thousand words, and a video is just a bunch of pictures, then shouldn’t a video be worth a lot of words? I don’t know about words, but in social media advertising, videos are definitely worth their weight.

Read More