5 Essential Mobile Marketing Strategies to Boost Your Business Now

 
How to use mobile apps and data to help your business
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Why Is Your Phone Becoming Your Wallet?

Electronic money transfers have undergone intense changes since their inception over 50 years ago. It’s hard to believe that their primary function was to transfer funds between financial institutions. While that's still in their wheelhouse, they've expanded into acts as simple as sharing a cab to the airport or splitting the check at dinner. Put those check books away, folks. “Just Venmo me.” Many players have stepped up to the plate to take advantage of this lucrative market. Do you know about all of them?

Check out the most popular and newsworthy apps that have jumped on the electronic money transfer bandwagon. 


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2 New Mobile Features To Step Up Your Social Media Game

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Let’s face it, life as a small business owner can get pretty hectic at times. Thankfully, technology—mobile technology in particular—has helped to make our lives a little bit easier. 

As a business owner, you most likely have a plethera of apps on your smartphone. Here a Likeable, we want to ensure that you using these social media apps to their fullest potential.

Here are some #likeable tips and tricks to up your social media game from your cell phone:


1. Facebook’s Mobile Graph Search

About a year ago, Facebook launched graph search for desktops. Recently, this feature was added to Facebook’s mobile app. The great thing about this feature is that it allows users to filter searches by location, people, ratings, and languages. For example, a user can search something like, “Restaurants nearby that my friends visited.” Facebook will then cross-reference all of the restaurants in the area that the user's Facebook friends have checked into and list these restaurants on the “results” page.  

Always make sure your customers are “checking in” to your location on your Facebook page in order to generate WOM referrals for other customers who may be seeking your services!

2. Pinterest Messaging

Within the past couple weeks, Pinterest launched the newest addition to its mobile app: Instant messaging. This new feature allows users to send pins, as well as messages back and forth to each other. The app also allows multiple users (up to 10) to be in the same group chat. This makes for quick, easy, and efficient communication! As a business owner, this is an amazing feature for communication with both employees AND current/potential customers.
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