Start Measuring Marketing ROI with These 3 Simple Steps

What was the return on investment (ROI) for your last marketing campaign? If you can’t answer this question, you’re not alone. According to a HubSpot survey, 40% of responders felt that proving the ROI of their marketing activities was their single biggest marketing challenge.

Read More

Social ROI: What is it and How Do You Get it?

ROI, the magic word on everyone's lips. Though it's an important aspect of your business, do you really know what it is? ROI (or a Return On Investment) comes in many forms that may not be perfectly clear when you think of your business strategy. 

Read More

The True Cost of Social Media

The days of free social media advertising have been over for years and any expert will tell you that it was never truly free in the first place.  With that being said, how much should maintaining social media for your small business cost? Let's break down how much time and money goes into running a social media presence, that not only represents your brand, but also drives additional revenue.
Read More

4 Hacks for Holiday Sales

For folks working in SMBs, the holidays are not only the busiest time of the year for your social calendar, but also for your business. And, if you’re a business owner, you’re probably wearing multiple hats, so something’s gotta give. Tempted to put  your social media marketing efforts on the back burner? Think again.

Read More

How to Gauge ROI From Social Media

Social media is important for businesses nowadays. But, maybe you're a results oriented person. Maybe you aren't satisfied just trusting "experts" who say to do something. And so, maybe you're wondering what exactly is the return on your investment (ROI) in social media. Fear not! Here's a helpful infographic to help you understand how to gauge ROI from social media!
Read More