How to Get Lucky

 Discover how to create your own luck in business and life.
 
When I was a salesperson working for Radio Disney, back in 2001, I was assigned the Burger King account to call on. I called Brenda Fuentes, my prospect, 37 times over 6 weeks. After 30 calls, my manager told me to stop calling and move on to another account. I kept calling, until she finally picked up the phone, on the 37th attempt. We had a great conversation, I set up a meeting to pitch her, I closed the Burger King business, and I earned a $20,000 commission check. 
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Is Outsourced Social Media Right for You?

 

The world of digital media advertising can be a monster. It will chew you up and spit you out if you’re not careful, so don’t go it alone. As Andrew Carnegie said it best- "No person will make a great business who wants to do it all himself’. You need a partner in your corner of the ring. One of the most common questions we get is "why should my agency provide social media through your software rather than hire someone in-house?". Besides saving money, and avoiding a black hole that swallows your time, there are a few other important reasons. 

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25 Must-Follow Marketing Thought Leaders

Originally published on Inc.com.

People often confuse influence with how many Twitter followers someone has. However, some of the most influential people are influential because of the relationships they build with others, their unique knowledge and positions, who they know, and how they know you.

In that vein, here's a list of 25 marketing influencers from up-and-comers to established industry leaders--who are sure to help you stay sharp this year:

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How to Fail at Facebook: 10 Things to Stop Doing Now

 

Facebook is the most popular social media platform with over a billion active users. No wonder, if you are an Internet marketer, you will be using Facebook’s viral marketing tactics to grow your reach and visibility. But to ensure success of your marketing campaign, you must be able to spot the fine line between getting noticed for the right reasons and doing anything that bothers or annoys people. We’ve compiled a list of 10 things you should refrain from doing on Facebook before you start losing your customers. 

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