Which Social Media Platforms Are Best for You?

Whether you're just starting out or are looking to expand your social presence, there are quite a few routes you can take. Many fall into the trap of trying to tackle every social network at once and wind up spreading their efforts too thin. Especially for small business owners, who are likely already wearing many others hats, using your time efficiently on social media is crucial. 

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Social Media Algorithms and What They Mean for You

"Voodoo." "Black magic." "The death of a platform." These are just a small sample of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social users have frequently been averse to change even if they don't fully understand the ramifications of the updates. This continues to be true. But as marketers, we have to rise above this aversion to change and instead embrace it. So, what do algorithm-based feeds actually mean for your marketing efforts?

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Twitter: Is the Bird Cooked?

The goose isn’t quite cooked yet, but it’s getting damn close. What a great idea it was at the time to volunteer to cook holiday dinner, but now reality has set in. It’s an hour before dinner. You have a room full of hungry kids, adults telling you how to cook, and that one relative who’s had a few to many. All of them are complaining. It’s do or die. It’s a familiar narrative in the sphere of social media; a bright eyed start up quickly turns into a corporate fiasco. 

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20 of the Best Tweets from #Twitter10k

Humans are, by nature, creatures of habit. Many of us are averse to change. Remember when Facebook rejiggered the "Wall" as a "Timeline?" Or more recently, when Twitter ditched "Favorites" for "Likes." Even these seemingly innocuous changes provoked pretty harsh responses from fans of both platforms.

When people react as if they have been personally wronged by such minor modifications, one can only imagine what would happen if there were ever to actually be a substantial change. Well, it looks like that change is here. Earlier this month, it was revealed that Twitter is internally testing an update that would make it possible to have up to 10,000 characters in a Tweet, as opposed to the current 140 character limit.

There is no official word as to when the update will go live, but some reports indicate as early as March. Naturally, a tweetstorm quickly followed the news, and out of the tumult came the hashtag: #Twitter10k.

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What Makes an Image Likeable?

Our graphic designer’s top tips for creating compelling visual content.

 

Let’s start with a fact, when it comes to social content, visuals get 94% more views than text-based information (Ekaterina Walter.)  But what draws someone to an image? We thought of a few reasons, but we wanted an expert opinion, so we had our lead Graphic Designer, Alexandra Reggi, give us her top 8 tips for creating compelling visual content. 

 

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