Every great owner knows that Facebook is one of the biggest tools for marketing their small business, but did you know that Facebook is also a great way to keep your small business organized?
There are two huge things that a business is made up of: employees and customers. At the end of the day, you want to make sure that each two of those groups are happy. As business owners know, communication gets tricky to keep up with, so what's a better way to do it than create Facebook groups--the place where everyone is communicating!
For your business you’ll want to create at least two groups: One for communication between employees and one for communication with all of your current and potential customers.
By creating a Facebook group for employees, it allows communication and for them to voice their opinions or concerns. You can create posts that keep your employees up to date on what is going on in your business, events, sales, things that they should be keeping up with, etc. After all, you are the one that knows your business the best. And as long as notifications are turned on, they'll be notified every time you post something new.
Depending on the scale of your business, you may want more than one internal Facebook group. For instance, have one group for all of your staff members and separate groups for each department or separate groups for different offices. Make each group private so that the conversations stays internal.
Don’t forget about your customers, too! By creating a Facebook group for all of your current clients, it allows for great feedback for your business. You can easily notify them about deals you may be having or referral specials. Keeping the group public allows for potential customers learn more about your business and builds trust.
Best yet: Creating Facebook pages is free and easy! To make one, go to http://facebook.com/addgroup and fill out the information. You can invite people to groups freely as long as you're friends with them on Facebook. When it comes to public groups, anyone can request to add himself/herself.
How do you see Facebook groups helping your business stay organized?