Do you have a local business?
What is your online marketing strategy?
You do have one, right? If not, to survive in business today, that really needs to change.
Following, are 9 recommended tools to grow your customer base. You will find three sections with three items mentioned under each. I personally have used these resources to grow my own success on the web.
Here are the three sections:
- Content Creation
- Search Engine Optimization
Some of the tools are 100% free, while others have both a free and paid version. Do your homework before deciding which you will or won’t use to ensure you are making the best decision for your local business.
After reviewing the following list, please leave other suggested ideas in the comments section. I would also be interested in hearing about your experiences with the tools. The good, the bad, and the ugly. Let’s turn this page into a resource of resources when it comes to growing the success of your local business.
Content Creation Resources
Today, it’s important to have content online. Even if that content comes in the form of articles, videos, and/or pictures. There are dozens of tools that can help you with content creation. Following, are three of my own personal favorites.
I forgot about this tool until doing research for this article. To prevent this from happening in the future, I now keep track of different tools I use in an Excel spreadsheet. That way, I can reference and remind myself of them.
Do you want to know what people are thinking about your niche? This tool gives you a window into the eye of your customer, providing great ideas on the type of content you should be creating.
Compelling content goes beyond well-written articles. Images are power when it comes to going viral on the web. Buffer, great for social media management, created Pablo, which allows you to add words to images and share them with the masses.
You can add these to your social media marketing profiles, and/or create ideas to share on your website or blog. It is easy-to-use and you can set it up quickly.
This is perhaps my favorite tool in this section. Let’s say you want to create an article about teeth whitening to help promote your dental practice. You write excellent content, add images, and know it is the best compared to what your competitors are doing.
Which looks better in your opinion?
“10 Teeth Whitening Tips”
This informatively tells people what your content is about. Good, right?
How about this?
“The Insider’s Guide to Teeth Whitening”
“7 Amazing Teeth Whitening Pictures”
Each of these options are about the same topic. However, the last two are more intriguing and likely to secure interest from your target audience.
Search Engine Optimization Resources
Once you have the content, you need to position it in the best way possible to gain exposure. Here are three tools that can help. Two examine results, while the other focuses on the power of keywords. All of them have a free version of their offerings for you to test.
There are numerous tools available for doing keyword research. This is my favorite because of all the power it offers.
Want to find a long-tail keyword? You can.
Want to know what your competitors are up to? You will.
Want to find the best keywords for you to target? It’s possible.
With Jaaxy, all of this plus more is available. It has a free version you can use to check out before making any type of investment.
Want the inside scoop on how your website is performing on Google?
Need to know which keywords you should target next?
Want to see how people are finding you?
Google Analytics provides all these insights, plus more. The best part is that the resource is completely free and easy-to-access once you have installed the code onto your website or blog.
3. Local MOZ
When it comes to local listings, not including Local MOZ would be a mistake. There is a free and paid version. I highly recommend the paid version, especially for local business success. One of the many features available includes the ability to secure citations. Compare this to White Spark’s services, and decide which one works better for your own specific needs.
Our final section deals with organization. These tools help you keep everything straight with your local business’s marketing efforts.
Do you have several people working on your marketing team? This allows you to keep everyone informed as to what their exact responsibilities are. Keeping everyone organized keeps your entire project moving forward.
Passwords and accounts are two of the biggest barriers to staying organized. When you have a ton of different accounts that require access, it can be a challenge to keep track of the passwords. Using one password for all of your different accounts is not recommended. LastPass allows you to share passwords and set up strong options for every account you work with
3. Crazy Egg
This tool lets you know what is, and is not, working with your website. It identifies where people stop when reviewing your website’s content. Knowing you are offering the best presentation possible empowers your entire operation. When you find areas that require altering, you can make adjustments and proceed with everyone understanding the game plan.
Concluding Thoughts About Marketing Your Local Business
Using tools like those listed above will aid you greatly in making sure your local service or product reaches the right audience in an effective way. As well, they will empower your audience’s ability to see, know, and understand your offerings. That power results in increased success for your local business.
Above, I mentioned nine tools I use and recommend.
There are many more possibilities to consider.
If you had the ability to add one tool for marketing local businesses, what would it be? Share your answer in the comments below. We are interested in hearing your thoughts.
Guy Siverson – Author, Blogger and Online Marketer. He has been a celebrated Online SEO Marketer since the early 90’s. Guy’s greatest joys are his family and friends as well as helping educate and inspire others by coaching and speaking engagements that target other people’s success in their own entrepreneurial careers. - Contact 702-439-4766