How to Build a Successful Digital Marketing Strategy

Search rankings affect traffic. Visitor engagement influences search rankings. Social media traffic signals search engines. Content influences search and visitor engagement. Reviews affect conversions. Your website architecture affects your sites “stickiness”. And your call-to-actions affect your enrollment pipeline.

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Traditional vs. Digital Marketing in Education

As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.

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How to Choose the Domain Name That Drives Traffic to Your Website

Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future, you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.

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Don’t be Different like Everyone Else, be Different like Yourself

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

I’d never done anything like that before, so I called up the yellow page sales person and asked how I should get started. Apparently, the Yellow Page sales person wasn’t a genius either. His advice? “Take a look at what everyone else is doing, and do that”.

Seriously? I was expecting hidden secrets and sage wisdom. “Just do what everyone else is doing”? My first thought was; well that’s a pretty lazy answer. My second thought was; well that’s some pretty bad advice.

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5 Signs it’s Time for a Website Update

What Happened? My Website Didn’t Used to Suck

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:

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