3 Ways To Get Customer Reviews

We always say the biggest compliment a client can give a business is a referral.

But a glowing, 5-star review is a close runner-up.

Last year Facebook added reviews to each business page. With the slew of recent updates they’ve made to pages, the reviews have become more prominent. It’s more important than ever to make sure you put your best foot forward on Facebook.

If you’re low on reviews and not sure where to get them--don’t worry. There are plenty of ways to start. Here are 3 tips for building your Facebook review portfolio:

1. Offer a discount. Some places will offer customers $5 off or 5% off for leaving a review. It’s a great way to boost loyalty and draw new business. Instead of asking customers to review you before using your services, offer a rebate after they’ve already paid and have more to talk about. The review will be better and more complete in the end.

2. Run a contest. Running a contest for a grand prize always draws lots of interest around a business. By making reviews a part of the contest you’ll be able to get real material out of every entry.

3 Ask them! Most customers who love your services will be more than happy to give you a review. They often just need a little nudge. There’s no harm in sending a simple email out to all your contacts asking them to leave a review on your Facebook page.

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Which Is Better: One-Click Post Boosts Or Choosing My Audience?

Just like any Facebook page owner, I’ve been intrigued by the new, glaring blue buttons under all of my posts prompting me to boost them. Is it worth it? Should I be doing that? Can I do it well?

I ran a simple test boosting one status update using Facebook’s one-click boost system and another using Facebook’s formal ad platform. Full disclosure: I’ve run Facebook ads before for my job for several months but at no point have had “formal” training or schooling on how to do it. Everything I know any business owner can learn himself.

I boosted two posts with a budget of under $10. Both of them were pictures of food with a link in the text. That’s where my strategies started to differ.

Using the one-click boost, I chose to run the sponsored update to my followers and their friends. When I hypertargetted my ad, I chose to sponsor it only to my current fans, since I’m really looking for their engagement to organically boost the post with shares and likes. Facebook doesn’t give you the option to target fans AND friends of fans through it’s ads platform.

I also manually chose a conservative CPM of $3.80 for my hypertargetted ad. Doing the one-click boost will automatically pick your bid to optimize for impressions, meaning Facebook might charge you more.

At the end of 3 days, both of my ads had expired. My one-click boost resulted in almost twice the paidpost engagement but cost me twice as much. The one-click boost used up all $5 of my budget whereas my hypertargetted ad only used up $2.35. Viewed this way, these two methods of gaining paid engagement were actually on par with one another.

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How To Use Pinterest Analytics

Pinterest has caused a buzz in the marketing world recently. Recently studies have shown that Pinterest is a powerhouse when it comes to online purchase, making it a comparable advertising space for retailers to both Twitter and Facebook.

Similar to Facebook, Pinterest offers two types of accounts: Personal and Business. Users who sign up as a business can then verify their website by adding html code or a zip file to their site. Unlike Twitter or Facebook where the platform itself chooses who to verify, Pinterest allows its users to verify their own brands.

Business accounts are given access to Pinterest’s analytics. These measure performance data for the business’s profile, pins, and even others’ pins from the verified website. This is an extremely valuable tool for measuring a brand’s reach and growth, but can be a bit daunting if you’re not sure what to look for.

Pins show the number of pins from your website. Want to see the full list? Do a simple test; type into your browser http://www.pinterest.com/source/YOURWEBSITE/. Chances are people are already pinning your content!

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7 Killer Blog Post Titles

The title is the most important part of your blog post. Why's that? Because people often judge a book by its cover, and your blog post title is the cover. If it isn't catchy and compelling, how will you convince someone to read your content?

A blog post title needs to be its own call-to-action. It's important to create a sense of urgency or compulsion to get that prized click. For that reason, words like “need” and “ultimate” can be good grabbers.

You also want to make it clear that you're providing relevant content that will enhance their life.

Using numbered lists is a proven way to get people to read your posts. Why? Lists with single-digit numbers sound small and manageable for a quick-read while also offering more insight into the content.

Here are 7 formulas you can use to title your next blog post no matter what industry you're in. Change them around slightly and you can use the 7 formulas to write your next 100 blog posts.

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Know When To Be Yourself

“Always be yourself,” except when you're managing a company's Facebook page.

As a business owner in the 21st century, you have to manage a handful of social media profiles for your company(unless you hire someone to do it, of course, in which case you might want to forward this memo to them), from Facebook to Twitter, LinkedIn or Pinterest and many many more. Almost always people who manage these company accounts have personal ones, too. How do you know when to post as yourself as opposed to your company?

It can be a thin line to walk. Brands these days see huge success from being funny on social media and interacting with followers. But sometimes being funny and relevant can push the envelope. There are a slew of examples where a brand faced backlash for going too far from something that would probably pass unquestioned on a personal profile.

When you're posting as a business, you're under a microscope constantly. Going outside of your business's POV—whether it's relevant or not, timely or not—is dangerous territory. Don't post anything political unless you work for as a politician. Don't post anything religious unless you work for a church. It's as simple as following rules like that(sort of, kind of, not really, not at all).

The truth is, there's no right answer for when to be yourself. At least not a metric one. It's often a gut-feeling you have to follow, erring on the side of caution. Do post that viral article about cats that will have your followers laughing and sharing. Don't post an op-ed about Obamacare(unless of course it fits your POV).

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