Beyond Solar provides turnkey alternative energy solutions throughout the U.S. for both residential and commercial applications. They design, finance, and install solar power projects in order to help customers save money on their electric costs and increase the use of renewable energy.
Beyond Solar's COO Vedika Datta came to us with a goal for their social media to gain leads and increase awareness of their company. Prior to working with Likeable, she experimented with running advertisements on Beyond Solar's Facebook page and she saw decent results but was unsure about what the full suite of Facebook advertising tools could offer. Given her objective of increased sales, we decided to test out a combination of Facebook’s more sales-centric advertisements - lead generation ads and brand awareness ads.
Our Senior Customer Success Manager, Stefanie Peterson, created 2 major lead generation campaigns and 3 brand awareness campaigns with Vedika's goals in mind. The brand awareness ads focused on Beyond Solar's array of products and services; these ads were designed to prime the pump so that when customers came to Beyond Solar's page they would get a positive impression of the brand as a whole. In total, the ads reached 76,246 people and had an estimated 2,130 person ad recall lift - that's 2,130 people that wouldn't have recognized the Beyond Solar brand before seeing the ad, but do now.
With brand awareness and page activity bolstered, we launched two lead ads to incentivize customers to go solar. We conducted market research and tried to find what compelled the potential Beyond Solar customer to make a purchase. What we learned was that achieving energy independence and cost savings was a major driver of desire for solar energy. We then adjusted our strategy to appeal to these customers. This effort, (combining multiple campaigns, micro-targeting, market research, and a modest budget) brought in 29 leads and led to measurable sales results across an array of high consideration items.
As we continue working with Beyond Solar, we expect to see even greater results as we employ new ad strategies to reach the most quality customers on Facebook.
To check out more of Beyond Solar, visit https://www.beyondsolar.net or keep up with them on Facebook! If you want to see results like this, this, or this, for your business, contact us today at (212) 359-4355 or check out the link below to schedule a demo!