Our customer success story of the month is Howie's Jewelers. Howie's Jewelers is a small jewelry company from Troy, New York. They have been with us for a few months now and they had big plans for Black Friday weekend. They needed help promoting their products and specials - that's where we came in!
With only a $100 ads budget, we planned a few major campaigns to take advantage of the Christmas season, employing a diverse ad strategy on Facebook. In total, the 6 ads had 8,076 impressions, 4,796 reach and 142 clicks! Needless to say, their sales are up and their business is thriving.
We utilized a combination of website click, brand awareness, and promoted post ads to drive traffic to Howie's online store and increase page engagement. Our design team worked to integrate Howie's brand assets with bold graphics and text to create a compelling social media shopping experience for customers.
*ad recall lift refers to the amount of people who are likely to recall the ad 28 days after interaction.
The ads covered a wide range of Howie's services and promotions, including free insured shipping around the world, free gifts with purchases (how cool is that?), and links to their online store. In total we saw an increase in online traffic and a tenfold increase in post engagement.
With such a boost in online traffic for Howie's Jewelers, they expect to continue on an upward trend in post engagement, page likes, and jewelry sales! As we head into the new year, we look forward to creating more customized content like this to help small businesses achieve success.
If you want to see results like this for your business, contact us today at (212) 359-4355 or check out the link below to schedule a demo!