Pinterest has caused a buzz in the marketing world recently. Recently studies have shown that Pinterest is a powerhouse when it comes to online purchase, making it a comparable advertising space for retailers to both Twitter and Facebook.
Similar to Facebook, Pinterest offers two types of accounts: Personal and Business. Users who sign up as a business can then verify their website by adding html code or a zip file to their site. Unlike Twitter or Facebook where the platform itself chooses who to verify, Pinterest allows its users to verify their own brands.
Business accounts are given access to Pinterest’s analytics. These measure performance data for the business’s profile, pins, and even others’ pins from the verified website. This is an extremely valuable tool for measuring a brand’s reach and growth, but can be a bit daunting if you’re not sure what to look for.
Pins show the number of pins from your website. Want to see the full list? Do a simple test; type into your browser http://www.pinterest.com/
The important takeaway from this is how many pinners are pinning multiple items. Since you already have these people engaged, you should focus on optimizing your website for multiple pins on a single page.
Pinterest will also measure the number of visitors it drives to your website. Do you have a clear sales funnel laid out in your web design? It’s important to transform these visitors into followers and eventually customers! Most sites offer plugins that will greet visitors with an enticement join a newsletter or view a sales page. You can easily create a free one on HelloBar.com.
Pinterest also measures how many times your pins are viewed and by how many viewers. This statistic won’t help you measure your social ROI, but it will measure your business profile’s growth as you pin more and more.
Do you see Pinterest’s analytics helping your small business?