Businesses of all shapes and sizes struggle to effectively track their marketing efforts. Think about it. How many times have you spent money on advertising, to see little or now impact on your bottom line? Or what about that full time position you have been unable to fill?

With over 255,000,000 estimated unique monthly visitors, LinkedIn serves as a crucial multi-functional touchpoint for your business. Whether you use it for recruiting purposes or ushering prospects down the sales cycle, you and your customers, prospects, and employees are looking to be impressed.

Social media has quickly become a place where people come to test a brand's validity. A quick 5 minute scan across multiple social media channels can usually tell you everything you need to know about a business. Do they post good content? Are they getting good engagement? Do the consumer reviews suggest high quality customer service?

Small business owners have a wealth of useful information at their disposal. Here are a few tips on how to use this information to benefit your business:

No better time than now: January consistently ranks near the top for highest monthly user traffic. A strong LinkedIn presence can lead to increased exposure on wesbites like Yelp, Glassdoor, and Trip Advisor. Increased web traffic is a great way to increase your web traffic, which is great for business- as long as you have nothing to hide... 

Utilize ALL the features that LinkedIn has to offer (Job Listings, LinkedIn Premium, LinkedIn Influencers): Don't be intimidated by access to some of the greatest business minds in the world. Industry thought leaders from across the globe use LinkedIn as their exclusive digital clubhouse. They share their own blogs and articles ranging from schools of thought on market-based economics to effective styles of management and leadership. For instance, Likeable Local CEO, Dave Kerpen is a leading LinkedIn Influencer and a social media wizard.

So get out there! Search for Influencers to follow. Brush up on some knowledge and become an expert in the space. Who knows, maybe you could be a LinkedIn Influencer one day too.

Have you heard about our Likeable Consultants program? These partners get personalized 1-1 exposure with Dave Kerpen every 2 weeks. Interested in learning more about how you can join this elite club? Learn more today!

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