The Time Saving Tools You Need

Posted by Dave Kerpen


For busy small business owners, there are never enough hours in the day. You try every trick and tip on how to maximize every hour of every day, but you ultimately end up responding to emails at midnight anyways. 

Unfortunately, there are just too many things that demand your attention, like dealing with operations, executing complicated marketing tactics, and building out systems and processes, and you don't get the chance to think big and pave the way for the future.

Every single small business owner needs more time. More time to run the day-to-day tasks. More time for innovation. More time spent with colleagues. More time for networking. Basically, more than 24 hours in the day. But, you can't take time to do other things if it means letting something else slide. After all, it's the little things, the tedious everyday tasks, that keep a business running.

There's a solution out there though: tools. The right tools allow you to save enormous amounts of time to run aspects of your business that are otherwise arduous.

So, what are the tools you need? For the team here at Likeable and for our customers, there are a few tools that are absolutely essential.

Here are our favorite time-saving tools:


1) Customer Relationship Management: HubSpot CRM

What is HubSpot?

HubSpot CRM is an easy-to-use sales application that arms your sales team with the information and tools needed for today's modern sales process. It's also integrated with HubSpot's suite of marketing tools (with no additional setup).

What do they offer?
Customize views for all your contacts (with specific information), you can synch all your contacts to HubSpot. The deal and task board help you manage all your deals and connect easier with your leads. It also has phone and email integration plus social media and website integration.

Pros: It’s FREE. And it has many perks like accessing HubSpot’s database and networking with potential leads. Also, you can integrate Google to HubSpot’s CRM (Google Drive, contacts, presentations).

Cons: There isn’t an option to cc emails. Also, calls may drop when changing browser tabs. 

Price: Free


2) Social Media: Likeable Hub VIP

What is Likeable Hub VIP?

Likeable Hub VIP is a comprehensive social media marketing platform designed to help businesses and professionals access their success on social with content, advertising, lead generation, and more all in one convenient spot. 

What do they offer?
Likeable Hub VIP includes a post idea library, likeable hub mobile websites + landing pages, scheduling, social listening, post amplification tools, analytics, and a mobile app. 

Pros: Of course, we're more than a little biased, but Likeable Hub is the only social tool your business needs because it's an all-in-one solution. Plus, you can get started with Likeable Hub for free!   

Cons: If you’re looking for advanced analytics or are a large business, this tool is not for you. 

Price: Free for 30 days to $19.99 /month


3) Video: SoMedia

What is SoMedia?

SoMedia is a scalable, full-service video production solution. They use cloud-based online platforms and video professionals that shoot and produce content anywhere.

What services/tools do they offer?
You can manage and produce different types of content, which include: an ad platform, a business video platform, and a news platform.

Pros: Videos are today’s #1 marketing solution and it’s good to get in early.

Cons: With video marketing on the rise, there are many different options that are easily comparable.

Price: 30 second limit to videos ($799), 60 second limit to videos ($1119) and 90 second limit to ideas ($1599)

4) Payroll: SurePayroll

What is SurePayroll?

SurePayroll is a subsidiary of Paychex, which provides easy online payroll service keeping small business owners in control.

What do they offer?
You can calculate, file, and pay federal, state, and local payroll taxes. Run your online payroll anytime and anywhere (including their mobile app) and if you're ever in doubt, you can speak to one of their live payroll experts.

Pros: The easy to use program is even easier with a mobile app. Additionally, you can access reports anytime. Highly accurate and time saving, it’s a great value for the price tag.

Cons: It takes a lot of trust to allow that large amount of access to your company’s finances.

Price: They calculate pricing depending on your business.


5) Email Marketing: Constant Contact

What is Constant Contact?

Constant Contact offers email marketing with easy to send customizable templates which include real-time reporting and insights you need to take your marketing to the next level.

What do they offer?
Their in-house professional services team can help set your account with their Quick Start option. This creates custom campaign templates with their Design & Build service. You also get your own personal marketing manager and full service email marketing team.

Pros: You can use CCS, HTML, or designer more to create your marketing pieces.

Cons: It doesn’t provide cross-platform inbox previews.

Price: Starts at $20 /month


6) Billing: Quickbooks 

What is Quickbooks?

Quickbooks is Intuit Inc's set of accounting software specifically designed to manage payroll, inventory, sales and other specific needs for any small business.

What do they offer?
Their features include marketing tools, merchant services, product and supplies and training solutions.

Pros: It’s the most popular accounting software package on the market! It’s reliable, has a low cost, easy to use, and provides extensive and detailed reports. It also offers additional services to expand its functionality (fee included) like synching with third party products.

Cons: You may run the risk of exposing your financial information online if you stick to the online version.

Price: Self-employed ($7.99 /month), Simple Start ($10.36 p/month), Essentials ($18.86 /month), and Enterprise ($23.97 /month)


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