Summer means more free time to do what you like. For many of us, that means catching some rays with a good book. Instead of frittering away your time with unproductive beach reads, why not use your relaxation time more wisely? Here at Likeable Local, we have put together a short list of book recommendations that can help you enhance your entrepreneurial skills as well as help you build your online business presence.

1. Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, By Mack Collier

This book instructs business owners on how to connect with customers (both online & offline), as well as everything you need to know about leveraging your brand. The book delves into case studies and reveals the secrets behind how celebrities such as Taylor Swift and Johnny Cash created and maintained their loyal social media followings, applying these tactics to any type of business.

2. Contagious: Why Things Catch On, By Jonah Berger

In this book, Berger answers many key questions such as what makes something popular or infectious, and more importantly, what makes online posts go viral? To get the answers to these questions and more be sure to check out this New York Times bestseller.

Click here to purchase Contagious.

3. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, By Shama Kabani

Make sure you pick up the newest edition of this global bestseller. This book is chock-full of important social media marketing information, such as how to generate user traffic on your business’ website or Facebook page, how to improve your SEO, and much more.

Click here to purchase The Zen of Social Media Marketing. 

4. Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible, Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest and More, By Dave Kerpen

Be sure to read this New York Times and USA Today bestseller written by our very own CEO, Dave Kerpen. The revised and expanded second edition is the ultimate guide for how to successfully generate positive WOM through social media and easily become the most #likeable business in your industry.


As the old saying goes, “Time is money”. As your #likeable friends, we urge you to use your time (& your money) wisely. Grab one of these books, enjoy the summer sunshine, and watch your business grow!


To check out the full list of Likeable Local CEO, Dave Kerpen's favorite business books, click here.

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