Let's be honest, before this year your social media activity was not a great representation of your business. Since then, you have been pretty hot and heavy with your social media presence. And we could not be happier!
You are creating great personalized content of your business and curating leading industry news articles. Believe it or not, you may have even begun experimenting with paid advertisements through social. And yet, you haven't reaped the benefits of maximizing your retweets, favorites, comments and likes.
Having an intimate knowledge of your audience is imperative when promoting content to social media. Now that you have your ideal audience targeting, you are now ready to take your social media relationship to the next level: engagement. Yes that was a pun, but the principle still applies.