How to Use Instagram to Engage Audiences with Your Brand

Instagram has become the most popular platform for sharing visual information. With more than 300 million monthly users, many brands are striving to effectively interact with their customers through the platform. In a study conducted by BI Intelligence, it was discovered that Instagram is mostly comprised of urban and youthful users, with women playing a vital role.

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The New Google Search: What It Means For You

The largest search engine conglomerate in the Universe is making some changes to their mobile search function. As mobile usage has reached an all-time high, businesses will be forced to conform with these consumer trends. Google is constantly improving the visibility of search results to provide users with the most accurate results possible. That may not be news to you, but you might be interested in the effect that these most recent changes could have on your business.

Here are 2 things you need to know about the impending changes for Google searches through mobile devices.

1. Increased Visibility of Mobily Optimized Website

Over the next few weeks, Google will essentially reward your website points for mobile friendliness. "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results," a Google spokesman stated in a recent press release.

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How to Post Content with a Purpose

Let's be honest, before this year your social media activity was not a great representation of your business. Since then, you have been pretty hot and heavy with your social media presence. And we could not be happier!

You are creating great personalized content of your business and curating leading industry news articles. Believe it or not, you may have even begun experimenting with paid advertisements through social. And yet, you haven't reaped the benefits of maximizing your retweets, favorites, comments and likes.

Having an intimate knowledge of your audience is imperative when promoting content to social media. Now that you have your ideal audience targeting, you are now ready to take your social media relationship to the next level: engagement. Yes that was a pun, but the principle still applies.

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The Newest Trend In Digital Advertising

By now you have read all the articles and rewatched your favorite Super Bowl ads from Sunday's big game. But, did you notice something a little different to this year's ads?

Unlike previous games, the theme to this year's ads was more than just car commercials with cool visual effects and beer commercials for cheap laughs (yes, there were still plenty of those). A majority of advertisers went for meaningful ads that would resonate with their audience. But what did all of these ads have in common and how can they impact your social media advertising strategy in 2015?

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Why Bill Murray Is Like Twitter

Remember the movie, Groundhog Day? Bill Murray stars as Harold Ramis, a self-obsorbed, narcisistic Meteorologist, Phil Connors, from Pittsburg. Phil must travel to Punxsutawney, PA against his will for the annual Groundhog Day festivities.

We can only speculate what the lovely Phil Connor's Twitter feed would have looked like on this most eventful day. Here are some sample tweets of what we could expect from WPBH's finest.

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