1. Get back on social media!
Remember that Facebook page you made in 2011 but haven't posted on since? Well, there are 20 likes, a few check-ins, and reviews being posted. Get your receptionist off phone duty for an hour or two and get him or her to update the page! Start with a cover photo, profile photo, a little blurb about your business, and get posting! Your customers are waiting to be engaged.
2. A picture is worth a thousand words
Now before you write a novel about the time President Barack Obama walked into your jewelry store to purchase a ring for the FLOTUS, consider taking a picture! A picture is worth a thousand words (maybe more for the president), and this adage holds true even more so on social media. On Facebook, photos get 53% more likes than text-based posts. Just look at the selfie above that our team took during our #LikeableRetreat last week!
3. Surprise and delight!
A strategy taken from our CEO Dave Kerpen's book, Likeable Social Media, people love being surprised and delighted! Instead of offering a coupon to draw in one-time customers, why not surprise and delight a current customer of yours? Here's an idea: Post a picture of your favorite customer getting a free product on Facebook! Not only will your customer be elated, but his or her friends will see them getting rewarded for their loyalty and see that you are a business that cares about its customers and NOT just its profits. Read More