This blog was contributed by Aaron Lee Wei Ren of Post Planner. Aaron is the Grand Master of Customer Delight and contributing author at Post Planner. Here is his take on boosting engagement using videos on Facebook.
By now I’m sure you’ve noticed a great number of videos posted on your Facebook newsfeed. That is because Facebook has given more weight towards video content on your newsfeed.
Guess what? People are finding it entertaining!
According to Social Bakers, Facebook has surpassed YouTube as the most popular platform for businesses to share videos.
And they're not stopping any time soon. Jump right in.
The good news is, you don’t need a giant budget to make good video content! Anyone can do it. Even using a simple phone could work. You might be using it right now to read this article.
If you’re a small business who take advantage of this, here are some ideas for you.
Remember, your video doesn’t have to be long and boring; even 30-second videos can be effective.Read More