In case you've been living under a rock for the past week (or maybe just enjoying a nice summer vacation), PokemonGo has taken the country by a storm in just a few short days. The augmented reality mobile app and game has launched and grown at phenomenal rates, it's already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat, and unbelievably, already has a higher percentage of daily active users than Twitter!
Is it a fad? Maybe it is, maybe it isn't. But in the meantime, smart small businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
Here are 3 ways your business can benefit from PokemonGo: