What Goes Into a Good Hashtag?



That symbol, as you might know, has lived a previous life. It’s been referred to as a pound sign, used by touch-tone phones to mark the end of a numerical entry. Before that, it was used as a marker of importance in early computer programming. And even before that, it was used to mark a number. And it still functions as all these things today, although if you show that sign today to most people, especially the young, very few will say any of those previous things. Instead, they’ll call it this:

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5 Lessons We Can Learn from #BreakTheInternet

Have you heard the internet is broken? I know, it surprised me too. If you didn't know, Kim Kardashian and Paper Magazine launched a viral hashtag campaign entitled #BreakTheInternet this week. If you haven't seen the NSFW pics that the magazine published, let's just say they're an eyeful and leave it at that. 
Thankfully the internet is still here, but that hasn't stopped the campaign from overwhelming our social media with the public's praise or vitriol. Everyone from The Metropolitan Museum of Art to Chelsea Handler have posted pics spoofing the now famous campaign. It's reverberated through pop culture in the past few days and although those results are highly irregular, there's a lot we can learn from #BreakTheInternet for our own use in hashtag campaigns.

Here are 5 lessons we can learn from #BreakTheInternet: 

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Social Media For Attending Conventions

Your bags are packed. Your office is closed for the day. You’re on your way to a convention to see the latest products and get big deals. But have you thought about your social strategy?

Social media lets consumers interact with businesses more than ever. Since it’s easy to update, companies nowadays will post any recent changes or news to Twitter or Facebook along with traditional email and website marketing.

Companies spend months planning to be an exhibitor on each and every convention. You can bet they plan their strategies on social media in advanced, too. These usually involve discounts, offers, and limited-delivery coupons. If you aren’t listening you might miss out!

Here are 3 ways you can stay in the loop next time you attend a convention:.

Look Through The Hashtag

Every event these days has a hashtag, whether it’s made by the event holder or not. Some will advertise it on their website but even if they don’t have one the vendors will make up their own. Search Twitter for a hashtag with the conventions abbreviation(such as #RMDC for Rocky Mountain Dental Convention) and see who’s tweeting about it before and during the event. You might find a vendor you never noticed in the newsletter or event brochure.

Stalk Vendors You’re Interested In

Vendors know that people are looking for deals during these conferences so they’ll often put one out there. Instead of bothering to call their webmaster and update their website, they’ll more likely tap into their email lists and social followers. Check a company’s Twitter and Facebook to look for mentions of the event and discounts they’re offering to mention with the sales reps.

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