The 5 Essential Elements of Effective Conversational Copy


First dates are awkward. We can all agree on this. On a first date, it’s too typical for the conversation to be so A + B = C (aka basic). What’s your favorite movie? How many siblings do you have? What types of music do you like? I I speak for all of us when I say I’d rather be stuck in 8am Atlanta traffic than answer another question about what I like to do to workout.

 C’mon…we can do better than that, right?

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How to be Funny: 5 Guidelines for Adding Humor into your Social Mix

Social media is shrinking the distance between you and your client base, and humor may be the tool you need to close the final gap.

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How To Crush Small Business Saturday



As the days grow shorter, and cooler temperatures begin settling in across the country, something clicks in all of us, and suddenly we’re all in a rush. A rush to buy gifts, to see friend, and to close out the fiscal quarter strong. Welcome to the Holiday Season.

Now, although sometimes things like Black Friday and Cyber Monday arouse some negative (stressful) emotions for some, there’s one “holiday” that most consumers LOVE to support: Small Business Saturday.

Since 2010, American Express has sponsored this holiday to help stimulate sales for local retailers around the holiday season. While AMEX has backed this initiative, businesses that do not accept American Express can still participate.

This Saturday, stand apart from the crowd with these tips! 

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How to Save on Recruitment Fees Using Social Media


Thanks to one of our Likeable Consultants, Mylene Beaudoin CEO and founder of Mylene Recrute, for guesting on our blog about social recruiting!

Recruitment does not have to be a painful and costly process. This post will show you how to effectively recruit through social media, with little to no cost to your small business.

If you can use social media to grow your business through word of mouth, why it can't it recruit your next associate? Before you take another step, make sure you have a fully updated, easy to read career page. Once this is complete, read on to learn how facebook, twitter, and linkedin can save you time and money on recruiting and help you grow your business.


When you first created your Facebook page, you started on the path to building your brand. Now, you need to do the same with your company’s brand. By sharing what it’s like to work at your company, pictures of your team activities, your employee of the month, or any huge success in your team you can make people say "I want to work there." 

For instance when you have a position to fill, post it on your page, and share it within your personal network. For example:

"ABC Enterprise is hiring an office manager for our branch located in Times Square. If you have 5+ year experience in administration, management experience and strong leadership skills, we want to meet you! Please, apply on our website"

Encourage your staff to share these posts, too. A little referral bonus might help incentivize!

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