How Social Media Tricks Treated This Small Garage Door Company To Increased Traffic for Halloween

Nearing the end of October, Eden Coast LLC, a small garage door company, was not seeing any real changes to their number of followers. When they asked us to help increase followers and page likes, we went to work on implementing new creative social media strategies. Since the night of Halloween was near, we decided to promote their business by appealing to the spirit of the season. 
Read More

Social Media in Times of Crisis

phil blog hubspot

Since we use social media more and more everyday, it has found ways to affect all aspects of our lives. Today, social media even serves as a news source where we can find out about major events happening across the world. The most recent example is the incident in the naval yard in Washington, D.C., which instantly began trending across major social networks. Twitter is now used so commonly as a constant news stream to keep the rest of the world up to date.

Tragedies are very tough to deal with, but not knowing any information about an incident can be even more difficult. I was at Virginia Tech on April 16th 2007, and while I wasn’t in one of the buildings where the shooting took place, I was on campus. What helped comfort a lot of my loved ones that day was the fact that they knew I was alright. Although I was unable to call or text anyone because there was no cell phone service, I was able to put a Facebook post out saying I was safe.

Twitter wasn’t widely used during the Virginia Tech massacre six years ago, but these days it can provide a constant stream of information about an event. If you just search for a few hashtags, you can find out so much from many different people. This was especially convenient with the naval yard shooting in Washington, D.C. because most people probably were not watching the news when it occurred. During the workday, it is difficult to get access to a T.V.; but, social media was readily accessible on people’s phones and computers, so they instantly were up-to-date with what was occurring. News sources, people near the incident, and even family members in the area were tweeting updates on how they were doing or what they saw firsthand to give the world a better picture about what was going on. This not only helped the world gain a better understanding, it also helped those in neighboring areas get to a safe place and prepare themselves. 

Read More

5 Cheats For Better Facebook Posts

5 Cheats For Better Facebook Posts

There are an entire 1440 minutes in a day, but sometimes a day can seem so short when there is a lot to do. In order to manage our seemingly short time, we may think it is a good idea to prioritize tasks that have deadlines. Social media content usually does not have a deadline, but it is all about timeliness and real-time coverage so it must be a priority. How do you provide your followers with quality content without spending hours creating it?

Read More

Recent Posts