Facebook Reachageddon, or the end of organic reach on Facebook, is looming, and soon.Facebook recently announced that January marks the end of organic reach for businesses. This means that any small business owner looking to reach those who 'liked' their page must pay for Facebook ads. "Organic reach" of content from brands and small businesses will fall to less than 1 percent of all fans.
Though trends have been pointing this way for the past few years, the news doesn't hurt any less.The Wall Street Journal, recently reported that these new changes "will sting entrepreneurs."
On the one hand, businesses have never before had a free media channel through which to advertise, so this was bound to happen. But on the other hand, although big businesses may be able to swallow the new pay-to-play rules, it's challenging for small businesses that don't think they can afford to advertise. So now that Facebook Reachageddon is just a few weeks away, what can small businesses do?