7 Secrets of Facebook Marketing for Small Businesses

Facebook. The social media juggernaut. By now, it is almost assumed that everyone has a Facebook profile. More important for you, it is also assumed that all businesses are now on Facebook. Not an expert with the platform? That’s perfectly fine! Everyone has to start somewhere, and we’re here to help.


Facebook has changed its strategy for how brands should use their platform, and now it’s time to change yours. In 2007, Facebook launched “fan pages”. Originally these pages were treated similarly to personal profiles; but over time, the look and reach of them have changed dramatically.

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10 Reasons You Should Be On Snapchat

A few months ago I wrote The Untapped Potential of Snapchat, a short piece outlining why I thought the platform was important and a few potential ways that businesses could use it. Fast-forward one quarter and Snapchat has been heralded as "The next big thing," "the future of social," and plenty of other annoying cliches. 

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What's the Best Way to Find Your Social Media Personality?

One of the most interesting things (for better or worse) about maintaining a presence on social media is that you can truly be whoever you want. Want to pretend your boring New Jersey-self is an exotic African jewel thief? Go for it, nobody's stopping you. However, when it comes to using social media for your business, authenticity is key. 

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Is Outsourced Social Media Right for You?

 

The world of digital media advertising can be a monster. It will chew you up and spit you out if you’re not careful, so don’t go it alone. As Andrew Carnegie said it best- "No person will make a great business who wants to do it all himself’. You need a partner in your corner of the ring. One of the most common questions we get is "why should my agency provide social media through your software rather than hire someone in-house?". Besides saving money, and avoiding a black hole that swallows your time, there are a few other important reasons. 

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Facebook Features Update: Live Video and Branded Content

It may seem nearly impossible at times with how fast social media moves, but it is our job as (good!) marketers to stay ahead of the trends. One day Facebook tells you one thing, the next day Instagram tells you something else, and what the $#%$ do you even do with Snapchat?! Take a step back...Breathe. We are here to help! For the purposes of this update though, we'll focus solely on the recent changes to the Facebook platform and their implications, including:

  • The rollout of Facebook live video for all users
  • The easing of the branded content guidelines
  • And how the 20% rule for ads is changing
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