Facebook. The social media juggernaut. By now, it is almost assumed that everyone has a Facebook profile. More important for you, it is also assumed that all businesses are now on Facebook. Not an expert with the platform? That’s perfectly fine! Everyone has to start somewhere, and we’re here to help.
Facebook has changed its strategy for how brands should use their platform, and now it’s time to change yours. In 2007, Facebook launched “fan pages”. Originally these pages were treated similarly to personal profiles; but over time, the look and reach of them have changed dramatically.